Sell Aggressively
NO FUNNY BUSINESS. Humor sells.
TV/VIDEO PROMOTIONAL
It takes creative to stand out in a crowded market place. For this TV spot, AMG used comic tropes to tap into a main consumer objection in car-buying: pushy salesmen.
Reach Your Demos
REACHING YOUR DEMOS
TV/VIDEO SPOT
Who are you trying to reach? Women or men, young or old, buyers or leasers, we’ve got a message guaranteed to resonate. In this spot, AMG featured a female lead outwitting a sly salesman. By signalling to female audiences, our client was able to bring in more traffic from women.
Address the Pain Points
Pain Points
TV/VIDEO SPOT
Sometimes, showing people what they can avoid is better than illustrating for them what they can gain. In this video, we creatively compared two unpleasant experiences–car shopping with unprofessional sales associates and painful dental work–to shine our client in a positive light.
Be Original
Originality
TV/VIDEO SPOT
Some say that nothing’s original, that it’s all been done before. Not at all so. In fact, without originality, your advertising has no chance of driving action. In this video, AMG took a humorous angle on the car buying experience to drive traffic into our client’s dealership.
Execute Boldly
Bold Execution
TV/VIDEO SPOT
Kids say the darnedest things–and sometimes, so do we. Because when it comes to driving sales, no approach is off the table. Such was the case during this video AMG produced, in which we highlighted our client’s trade-in services.